Ads are split by attribution confidence: companies with their own domain appear as Independent, while companies that share a single franchise-network domain (SERVPRO, Restoration 1, DRYmedic, Rainbow Restoration, PuroClean, RestoPros, ERC) are labelled Franchise Network — brand-level, because a creative served on that shared domain can belong to any location in the network — verified: one Houston-tagged SERVPRO ad was actually placed by a Colorado franchisee. Five Walmart listings were filtered out as scrape noise.